Google e-book: Tips How to Maximize a Website
Google has just released a PDF booklet of some very useful tips on how to improve or maximize the website. This useful guide is written primarily intended for the online business and online marketing principals.
Excerpt from e-book include:
* Online website We should be able to see, briefly, in which to conduct the search. Consider the search box We enlarge or make more prominent.
* Show visitors homepage is clean and easy to understand websites that are not messy and have all relevant information and is available at the top of webpage.
* We want visitors to find more information than just the homepage. With so many potential routes visitors can take, make sure they do not get lost. Options for subsequent navigation must be clear and simple, such as using a search site, top / side navigation, and / or product links.
* Reassure visitors that they had headed in the right website - clearly show our brand, and any unique selling points of our website. Avoid a long introduction on the "about us" on our website.
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